Work at Buena
A company description with photos. For jobs, scroll down.
Buena is looking for driven people to completely change the largest asset class in the world: residential real estate. Are you one of them?
We are building the best property management software on the market: web-based, intuitive, easy to learn, and constantly evolving.
To go to market, we acquire property management companies and integrate our software there to increase revenue and profit.
Why is this exciting?
"The rising tide lifts all boats."
The most important factor for your success is a successful environment – and that’s exactly what the property management market offers:
€15 billion annually in Germany alone: We can become a unicorn before even considering the US.
Approximately 22,000 property management companies: A fragmented market with many small players making it difficult for them to stay at the forefront of technology.
Residential real estate has the biggest wallet share - 30% of monthly expenses are spent on housing, more than on any other single need (from groceries to healthcare - and certainly more than on b2c software).
Property management is an old industry. We've been around since the ancient Romans - and property management has always grown when cities, wealth and free markets prospered. Our industry does not depend on a random law introduced by an ideological politician. Property management makes sense from the ground up. It's got it's tweaks from country to country, but largely you'll find it from Singapore to Buenos Aires and from Syndney to SF. This allows for global ambitions, others, with lawfare-based business models cannot have.
We want to make residential real estate more accessible and used by everyone. While we strongly believe in the power of Silicon Valley, once every decade or so a company originates from a unique place - for good reasons. Spotify popularized streaming, merging monetization with effortless access. It made sense that this came from Sweden, the country with the most liberal piracy laws and thus very different user expectations on when to pay for music. Buena started in Germany. A rich country with dismal home-ownership rates.
>80 property management software companies that are largely stuck in the early 2000s and make their money mostly through seminars and not software licenses. As a result traditional software used in the market today looks like this:
Real screenshot of software currently used in hundreds of property management companies across Germany. It has no mouse functionality, you have to use shortcuts and F1-F12 keys to navigate.
How did this happen? My theory is, that sometime in the 90s dedicated property management software became better than Excel and people switched. But back then SaaS wasn't a thing, so the software companies started charging little for the software - but a lot for seminars about it. That was fine at the time as all software was tricky to use. Unfortunately, this never changed. Now, it's 2025 and these software companies still make more money with seminars than with licenses - so every update has to be complicated enough to make people sign up for a seminar. New companies on the market are stuck with a target audience that expects extremely low licensing fees. Buena does not have this dilemma - we have the users and the producers of the software - every step towards intuitive and simpler software is good for everyone in the org.
Every property management company in East Germany was started in 1991 by people were in their late 20s or early 30s. All of them are in their mid-60s now and think about retirement. In West Germany the trend is less pronounced but similar: this critical industry has a big succession/talent problem.
Where does the Buena journey lead?
“If you’re offered a seat on a rocket ship, don’t ask what seat”
In the medium and long term, we will expand in all directions:
Depth: We will increasingly handle and improve more property management tasks through our software solutions.
Breadth: We will enter new, adjacent business areas—from brokerage to deposit management.
Global: Germany is only our MVP (minimum viable product). While we can become a unicorn with the German market alone, we aim to enter the US market. Whoever has conquered Germany can either expand linearly through the EU… or take another leap and go to the USA.
Intensely non-remote and hardcore.
"The world you desire can be won. It exists, it is real, it is possible, it is yours."
We are in our office at Immanuelkirchstraße 26 a lot. That’s why we also live close to the office. In fact, we even pay you a bonus to live near the office.
Apple displays, a minimalist aesthetic, and late nights building together.
Individualist.
"To say 'I love you' one must first be able to say the 'I.'"
We appreciate individuals and individualism. We believe in the 'Great Men and Women Theory', positing that it's a few Great individuals that change the course of history - not the swaying moods of the masses. As such we thrive to bring together many such Great individuals to build this company - and incentivise them accordingly:
You'll work with your manager to make sure you have a clear and exciting vision for your personal progression at Buena. "Show me the incentives and I show you the outcome" - Charlie Munger
You will participate in possible exit scenarios through accelerated vesting of your share options.
You have the leadership team's commitment to ensure that you are surrounded by other Great individuals to raise the bar.
Lots of our team members have founded before - many more want to found again. You'll be in good company if you plan to build something from the ground up - and a place where you can train to become the best version of yourself.
Discover the 26 Buena principles.
Impressions.
Buena HQ in late summer.
Din (CEO) personal meeting with Sam Altman at OpenAI HQ in Sillicon Valley in 2024.
Harry Stebbings (Founder, 20VC) is an investor in Buena and hosted a Q&A at our 3-week offsite in Portugal: "Din is the most talented founder I ever worked with."
Design matters. Everyone at Buena works with a Studio Display and Macbook.