Prosperity Through Property.
In a world where homeownership is a privilege of the heirs, we break the chains of bureaucracy and make ownership a matter of ambition — not ancestry. At Buena, we believe: no one should have to wait for an inheritance to own a home. We're building the systems that make "now" possible — not someday, but today.
Real estate is the most powerful asset class in the world. If you truly want to create prosperity for many, don't start with stocks or crypto — start with the home. Our goal is to turn millions into owners. Not through speculation, but through software, service, and a systemic shift. We replace stacks of paper with code, paralyzing processes with transparency, stagnation with progress.
Buena stands for a new era in real estate. One where ownership becomes accessible again. One where young people are empowered, not delayed. One where the property manager of tomorrow doesn't just understand tech — they build prosperity.
We're not building another proptech. We're building the future of ownership.
Founder & CEO, Buena
1
Think crazy big
We have the market, the team and the investors to hit a home run. Germany is just the experiment. After that we'll go to the US.
2
Why? Why? Why?
90% of every solution lies in understanding the problem - not in blind actionism. Those who really want to understand go down to principles. At Buena, this means: instead of following rumors, we read the law - and find solutions that others overlook.90% of every solution lies in understanding the problem - not in blind actionism. If you really want to understand, you go down to principles. At Buena, this means that instead of following rumors, we read the law - and find solutions that others overlook.
Christian Abt, Recruiting Lead
3
It’s always urgent
Do or do not, there are no low prio tasks. If we choose to do something we do so with urgency. Else don't do it.
4
Priority, not priorities
Did you know that the plural 'priorities' only emerged like 150 years ago? It should not exist. There is only one priority.
5
Lead from the front
To lead means to fight fires so their teams enjoy stability. Leaders expect nothing of their teams they wouldn't or can't do themselves.
Jakob Engelhardt, Product Manager
6
Peripheral vision
You have 190 degrees field of vision but only the central 120 degrees are crisp. The rest is not in focus - but if a tiger jumped at you, you'd perceive it. At Buena you will do stuff outside of your job description.
7
Resentments? Resolve them.
Resentment towards customers, colleagues or others is not tolerated. Such emotions are an indicator that something is off. Hence, it needs to be confronted asap.
8
Avoid jargon
Fancy words are for people who have to complicate things to justify their positions: bureaucrats and mediocre people. Great people can explain everything in simple terms.
Linus Wittrin, Venture Builder
9
Don’t avoid mistakes. Find success.
It's inevitable that you'll do mistakes when shooting for the stars. Don't try to avoid them.
10
Everything has one owner
And responsibility always comes with the ability to act. There is only one person responsible - and that person calls the shots.